Master's Degree

MARKETING AND MANAGEMENT

The course Study plan

Study plan

Check the latest Study Plan available.

Curriculum

MANAGEMENT

Year:

1

2

Required:

INDUSTRIAL ECONOMICS [129EC]

12 cfu

90 hours

STATISTICS IN BUSINESS AND INDUSTRY [499EC]

6 cfu

45 hours

DATA ANALYSIS FOR THE ENTERPRISE [622EC]

6 cfu

45 hours

FINANCIAL STATEMENTS AND INTERNATIONAL ACCOUNTING PRINCIPLES [624EC]

9 cfu

60 hours

ORGANISATIONS DIGITAL TRANSFORMATION [635EC]

9 cfu

60 hours

FINANCE AND ENTERPRISE EVALUATION [638EC]

9 cfu

60 hours

Un insegnamento opzionale tra (9 CFU):

HUMAN RESOURCE MANAGEMENT [588EC]

9 cfu

60 hours

ENTREPRENEURSHIP & BUSINESS MODELLING [628EC]

9 cfu

60 hours

Required:

CORPORATION LAW [508EC]

9 cfu

60 hours

BUSINESS STRATEGY [544EC]

9 cfu

60 hours

STATISTICAL LEARNING AND MACHINE LEARNING [621EC]

9 cfu

60 hours

DIGITAL MARKETING AND ANALYTICS [627EC]

6 cfu

45 hours

FINAL EXAM-THESIS [999EC]

12 cfu

0 hours

Insegnamento a scelta libera studente (between 9 and 15 CFU):

Un insegnamento opzionale tra (6 CFU):

LABORATORY COURSE/PRACTICE [110EC]

6 cfu

0 hours

INTERNSHIP [552EC]

6 cfu

0 hours
Curriculum

MARKETING

Year:

1

2

Required:

BUSINESS PLANNING [081EC]

9 cfu

60 hours

INDUSTRIAL ECONOMICS [129EC]

12 cfu

90 hours

STATISTICS IN BUSINESS AND INDUSTRY [499EC]

6 cfu

45 hours

CONSUMER BEHAVIOR [626EC]

9 cfu

60 hours

Un insegnamento opzionale tra (9 CFU):

MARKETING RESEARCH [135EC]

9 cfu

60 hours

INTERNATIONAL MARKETING AND CROSS-CULTURAL [630EC]

9 cfu

60 hours

Un insegnamento opzionale tra (9 CFU):

ENTREPRENEURSHIP & BUSINESS MODELLING [628EC]

9 cfu

60 hours

ORGANISATIONS DIGITAL TRANSFORMATION [635EC]

9 cfu

60 hours

Insegnamento a scelta libera studente (between 9 and 15 CFU):

MARKETING RESEARCH [135EC]

9 cfu

60 hours

NETWORK GEOGRAPHY [503EC]

6 cfu

45 hours

CORPORATION LAW [508EC]

9 cfu

60 hours

BUSINESS STRATEGY [544EC]

9 cfu

60 hours

HUMAN RESOURCE MANAGEMENT [588EC]

9 cfu

60 hours

ADVANCED MACROECONOMICS ELEMENTS [610EC]

9 cfu

60 hours

SUSTAINABLE TRANSPORT AND LOGISTICS [619EC]

6 cfu

45 hours

STATISTICAL LEARNING AND MACHINE LEARNING [621EC]

9 cfu

60 hours

FINANCIAL STATEMENTS AND INTERNATIONAL ACCOUNTING PRINCIPLES [624EC]

9 cfu

60 hours

BRANDING AND COMMUNICATION [625EC]

9 cfu

60 hours

ENTREPRENEURSHIP & BUSINESS MODELLING [628EC]

9 cfu

60 hours

INTERNATIONAL MARKETING AND CROSS-CULTURAL [630EC]

9 cfu

60 hours

ORGANISATIONS DIGITAL TRANSFORMATION [635EC]

9 cfu

60 hours

FINANCE AND ENTERPRISE EVALUATION [638EC]

9 cfu

60 hours

BANK AND INSURANCE PERFORMANCE EVALUTATION [654EC]

9 cfu

60 hours

Required:

QUALITY MANAGEMENT [525EC]

6 cfu

45 hours

DIGITAL MARKETING AND ANALYTICS [627EC]

6 cfu

45 hours

CHANNEL MANAGEMENT AND RETAIL [633EC]

6 cfu

45 hours

STRATEGIES FOR SUSTAINABILITY AND THE CIRCULAR ECONOMY OF BUSINESSES [634EC]

6 cfu

45 hours

PRIVACY CONSUMER RIGHT [637EC]

6 cfu

45 hours

FINAL EXAM-THESIS [999EC]

12 cfu

0 hours

Un insegnamento opzionale tra (9 CFU):

HUMAN RESOURCE MANAGEMENT [588EC]

9 cfu

60 hours

BRANDING AND COMMUNICATION [625EC]

9 cfu

60 hours

Un insegnamento opzionale tra (6 CFU):

LABORATORY COURSE/PRACTICE [110EC]

6 cfu

0 hours

INTERNSHIP [552EC]

6 cfu

0 hours

[EC63A] Study Plan 2025/26 | ITA only

[EC63] Study Plan 2024/25 | ITA only

[EC63] Study Plan 2023/24 | ITA only

Teaching Regulations

For Study Plans and Teaching Regulation of previous cohorts/years.

see teaching regulations

Study Plan description

Types of educational activities (TAF), credits and elective courses

see Study Plan description

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